Supertram partner with local artist to encourage people to back their community

Supertram, part of Stagecoach Group, who operates trams across Sheffield and Rotherham, this week unveiled new artwork which will run on one of its trams in Sheffield. Designed by local artist Luke Horton, the artwork depicts phrases showing well-loved local Yorkshire slang to help people re-connect with their local community, shops and amenities. 

The Supertram team and Luke are both committed to encouraging people back to public transport and are using the artwork to highlight the local venues, shops, parks and walks, all accessible by tram. 

The idea was to do this through using eye catching artwork along with well-known local phrases to get people talking such as ‘nowt easier than t’tram’ and ‘jus nippin ahht’. Luke’s artwork aims to give the perfect local feel to re-connect with their community and surrounding area.  

Tim Bilby, Managing Director of Stagecoach Supertram, said: “When Luke contacted us about the campaign, we knew it was perfect for our business as we both had the same aim of encouraging people to connect with their community to visit all the places on our doorstep that are so easily accessible by tram. 

“By using the tram and leaving the car at home, customers can also help the environment by reducing their carbon footprint. The use of our services also help local businesses who have had an equally challenging time since the pandemic began. 

“We are all excited to see the new artwork on our tram serving our customers this week in Sheffield and would like to thank Luke for his creativity and help with our campaign to re-connect.” 

Artist, Luke Horton, said: “I create artwork that is relatable and upbeat with the intention to bring about joyful conversation, laughs and reminiscence. I enjoy the fact that my art makes one person think of another and I think this is where my creations tie in with the Supertram campaign, Re-Connect.  

“It's without doubt that covid-19 has had lasting effects on the way we think, move and approach things and I think that encouraging people to re-explore and re-connect with the things we are so lucky to have so close by or 'reyt ont doorstep' is a very positive thing.”