Stagecoach East Teams Unite to Wear it Pink in Support of Breast Cancer Awareness

Staff from Suffolk and the whole of Stagecoach East have come together, in a powerful display of support, by dedicating a full day to Wear It Pink, the flagship fundraising and awareness campaign for Breast Cancer Now.

Employees at every depot across the region took part, turning workplaces pink and raising vital funds and awareness for a cause that touches so many lives.

From early morning briefings to the final services of the day, Drivers, Engineers, Cleaners, Support staff swapped their usual uniforms for pink shirts, accessories and badges. Depots across Stagecoach East, as well as the wider Stagecoach network, were transformed with pink decorations, information stands and collection points.

Darren Roe, Managing Director of Stagecoach East, said: “Seeing pink everywhere you looked across all our depots was incredibly moving. This wasn’t just about one location or one team – everyone wanted to get involved. People brought their own ideas, their own energy and, in many cases, their own personal stories. Some of our colleagues have been affected by breast cancer themselves or have supported family members through it.

“Wearing pink together felt like a practical way to turn that care into action. The response from both staff and passengers has been overwhelming, and we’re proud of what the whole Stagecoach East family has achieved.”

Funds raised on the day will go directly to Breast Cancer Now to support life-saving research, free specialist support services and campaigning for better outcomes. In addition to the financial contribution, the visible presence of pink across the network helped start important conversations.

Stagecoach East has a long-standing commitment to community causes and employee-led fundraising. Wear It Pink fits naturally with the company’s values of looking after people and supporting the places it serves.

-- To find out more about Breast Cancer Now, see www.breastcancernow.org.