Stagecoach has launched the second phase of its national adult marketing campaign, “Sometimes, it’s time for the bus,” highlighting the bus as a smart, great-value and stress-free alternative to other modes of transport.
Tailored offers across the UK include never paying more than £3 for single fares in England, up to 30% off DayRiders in Scotland via the Stagecoach app, and Tap on, Tap off capped fares in Wales.
The first burst of the campaign runs from September with a second burst in early 2026, coinciding with Catch the Bus Month and supported by an upcoming competition.
Research reveals the acts of quiet heroism that make an established member of a community, with ‘the postie who never skips a house’ coming in first place
Bus drivers were also hailed as unsung heroes – with 60% saying they make a real difference as a friendly face in the local community
Almost two-thirds (61%) feel there’s a strong sense of community in their area
Almost three-quarters (72%) feel the real heroes of their communities often go unnoticed.
Stagecoach has launched the second phase of its national adult marketing campaign, “Sometimes, it’s time for the bus,” highlighting the bus as a smart, great-value and stress-free alternative to other modes of transport.
Tailored offers across the UK include never paying more than £3 for single fares in England, up to 30% off DayRiders in Scotland via the Stagecoach app, and Tap on, Tap off capped fares in Wales.
The first burst of the campaign runs from September with a second burst in early 2026, coinciding with Catch the Bus Month and supported by an upcoming competition.
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![[edit]13.05.25 Scene 4 0157](https://cdn.prgloo.com/media/4adcef66f7b64e1e8e7bb567a0d7674d.jpg?width=442&height=663)
