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Sometimes, it’s time for the bus

  • Stagecoach has launched the second phase of its national adult marketing campaign, “Sometimes, it’s time for the bus,” highlighting the bus as a smart, great-value and stress-free alternative to other modes of transport.
  • Tailored offers across the UK include never paying more than £3 for single fares in England, up to 30% off DayRiders in Scotland via the Stagecoach app, and Tap on, Tap off capped fares in Wales.
  • The first burst of the campaign runs from September with a second burst in early 2026, coinciding with Catch the Bus Month and supported by an upcoming competition.
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Are we getting a little too car-ried away? Four-fifths admit reaching for the car keys for journeys that are a short walk away

  • 78% of people admit to driving journeys that are under one mile
  • Traffic congestion is our biggest vice, with two fifths (40%) saying it’s a source of daily stress
  • 84% say buses are important for the UK's net zero climate solution
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Britain’s community spirit is thriving… and it’s fuelled by everyday, humble heroes

  • Research reveals the acts of quiet heroism that make an established member of a community, with ‘the postie who never skips a house’ coming in first place
  • Bus drivers were also hailed as unsung heroes – with 60% saying they make a real difference as a friendly face in the local community
  • Almost two-thirds (61%) feel there’s a strong sense of community in their area
  • Almost three-quarters (72%) feel the real heroes of their communities often go unnoticed.